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Becoming a More Customer-Centric UX Researcher: A Lesson in Presenting Insights with Empathy
Empathy is more than observation — it’s connection Not long ago, I completed a recruitment task as part of the hiring process for a UX...
Favour Esinam Normeshie
Mar 253 min read
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The Unfinished Work of UX Research: Turning Insights into Action
One of the biggest challenges I’ve faced in integrating user research into work processes is the perception that research is optional...
Favour Esinam Normeshie
Mar 32 min read
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How Feminist Theory Informs My Approach to UX Research
Inclusive design begins with diverse perspectives UX research, we often focus on designing for diverse users, and one idea from feminist...
Favour Esinam Normeshie
Feb 262 min read
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Unlocking User Preferences: How the Kano Model Transformed My UX Research Approach
Mapping user satisfaction and functionality to prioritize UX features effectively. When designing for multicultural families, I realized...
Favour Esinam Normeshie
Feb 262 min read
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